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September 30, 2019

Fast vs. slow: How experimentation is driving growth worldwide


Across the world, businesses with digital experimentation programs grow faster. Compare your program's performance to 2019 benchmarks.

In this report, you will discover:

  1. The four pillars of digital experimentation and how they drive growth
  2. Benchmarks on the health and performance of digital experimentation programs in North America, the United Kingdom, Australia, and Germany
  3. A 4-phase guide to scaling an international digital experimentation program

Executive summary

Cover of the GO Group Briefing Report

The GO Group sought to answer one question in its 2019 Briefing Report: Since digital experimentation unlocks innovation and business growth, then what equals a healthy culture of digital experimentation? The GO Group found that fast-growth companies showed high performance in all four areas critical to fostering a healthy culture of digital experimentation.

Request access to the report and compare your program to regional and international benchmarks in experimentation

GO Group original research gives its executive audience the insights and practices to win in the age of agility. Contact GO to request access to this 2019 briefing report.

License this report

The 2019 GO Briefing Report is available for select licensing options starting at €499. Request access to GO research licensing.

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