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Leaders in behavioral science and conversion rate optimization

GO > North America, led by Widerfunnel, is the leading provider for conversion rate optimization and personalization service in North America. Powered by the Infinity Optimization Process, GO > North America strategists work with large enterprise companies to accelerate their business growth. CEO Chris Goward wrote the book on conversion optimization, You Should Test That, and has since led partnerships with Google, SAP, and Square.

Our Leaders

    Chris Goward

    Managing Partner
    Strategy & Consulting
    GO > North America

    Data Analytics

    Wilfred Contreras
    Senior Consultant, Data Analytics
    GO > North America

    Management consulting

    Global Activities & Partnerships
    GO Group Digital

    Michael St Laurent
    Director, Optimization
    GO > North America

Our Locations

British Columbia

333 Seymour St, Suite 1480

+1 (604) 800-6450

[email protected]


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