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Assion Inc. joins GO Group Digital to lead operations for Japan


August 28, 2018

The Japanese agency adds a new dimension of experimentation to the Group’s portfolio and extends network presence in Asia Pacific

VANCOUVER | November 23, 2018 – Assion Inc., a leading experimentation agency in Japan, will join GO Group Digital, effective immediately. Founded by Yohei Kinoshita in 2009, Assion’s work building cultures of experimentation at multinational, beauty, automotive, and electronics companies headquartered in Japan amplifies the Group’s conversion rate optimization (CRO) consulting service.

“With his international background and long experience creating experimentation programs for some of Japan’s largest brands, Yohei offers the Group a powerful new perspective on CRO. It’s exciting to now be able to offer our international clients GO-caliber services in Japan,” said Chris Goward, GO Managing Partner.

Together with Assion, GO can offer its international clients GO-caliber services in Japan.

“We considered our international partner carefully. There is no other international organization dedicated to the craft of conversion rate optimization like the GO Group in the world,” said Assion CEO, Yohei Kinoshita.

Assion Inc. will represent the GO Group in Japan as GO > Japan. The agency works closely with all major testing tool software providers and includes a strong enterprise account management team based in Tokyo.

About GO Group Digital
GO Group Digital is the world’s leading global business conversion rate optimization consultancy. The Group uses behavioural science and multivariate testing to rapidly accelerate business growth and digital transformation for international companies. Founded by the world’s two leading conversion rate optimization companies, konversionsKRAFT based in Germany, and WiderFunnel, with offices across North America, GO Group Digital has partner-offices worldwide and maintains the world’s largest database of experimentation tests. The GO Group operates at the intersection of consultancy and conversion, enabling its enterprise clients to unlock business growth and value through the power of agile experimentation. Learn more about the GO Group at

For inquiries, please contact

Collin Crowell
GO Group Digital
+1 (604) 800-6450
[email protected]

Copyright © 2018 GO Group Digital. All rights reserved.

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