July 8, 2018

Optimizely’s APAC partner of the year, New Republique, to exclusively represent GO Group Digital in Australia and New Zealand

  • News

The conversion rate optimization agency expands the Group’s portfolio across all English-speaking markets and lifts the consultancy’s data-driven design services

VANCOUVER | July 08, 2018 – Optimizely’s APAC partner of the year, New Republique, will join GO Group Digital, effective immediately. Led by the former WPP-agency executive, Nima Yassini, New Republique will exclusively represent the Group as the dedicated partner for conversion rate optimization (CRO) services across Australia and New Zealand (GO > ANZ).

Based in Sydney with offices in Melbourne and Auckland, New Republique provides data-driven design and optimization services to some of the world’s leading brands. The agency joins the Group as a proud Adobe, Oracle, and Optimizely partner further enabling the consultancy to provide worldwide support to its global clientele, especially in English-speaking markets.

New Republique adds an extra dimension of design excellence and branding to the Group.

“The need for and potential of optimization services for enterprise-level clients with global operations is enormous. We’re proud to join the GO Group as a GO Strategic Partner, joining the consultancy to unlock and drive business growth for innovative companies,” said Nima Yassini, CEO and founder of New Republique.

“Nima is a tour de force of positive energy. With his experience and passion for working with some of the world’s largest brands, Nima adds an extra dimension of design excellence and branding to the Group. We’re excited to have New Republique as a GO Strategic Partner for Australia and New Zealand and deliver enhanced conversion rate optimization services in North America, the U.K., and all English-speaking markets,” said Chris Goward, GO Group Digital Co-founder, and Managing Partner.

In 2015, Nima Yassini strategically repositioned New Republique to focus on delivering international-level optimization services. He chairs the Digital + Technology Collective in Australia. New Republique is a Optimizely APAC partner of year and W³ (Academy of Interactive and Visual Arts) winner.

About GO Group Digital
GO Group Digital is the world’s leading global business conversion rate optimization consultancy. The Group uses behavioural science and multivariate testing to rapidly accelerate business growth and digital transformation for international companies. Founded by the world’s two leading conversion rate optimization companies, konversionsKRAFT based in Germany, and WiderFunnel, with offices across North America, GO Group Digital has partner-offices worldwide and maintains the world’s largest database of experimentation tests. The GO Group operates at the intersection of consultancy and conversion, enabling its enterprise clients to unlock business growth and value through the power of agile experimentation. Learn more about the GO Group at

For inquiries, please contact

Collin Crowell
GO Group Digital
+1604 800-6450
[email protected]

Copyright © 2018 GO Group Digital. All rights reserved.

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